Modernist And Postermodern Poster Analysis

Modernist Posters

Hofmann, Armin poster: Giselle

This is Armin Hofmann’s 1959 poster for the ballet Giselle. He did this for the Municipal Theater in Basle and stands out for many people as the strong contrast between the black and white brings the image alive. The way the sharp edge of the ballet’s leg is next to the black background creates a strong contrast between the black and white and seems like that is the only part on the ballet’s body that is not moving in comparison to the other parts of the body where everything is blury with the white smudging into the black background. The soft blurs could represent the elegance of the ballet dancer and it might seem messy to some people as it’s blury in areas but it’s simple and pleasingly ingenious.

The large, white vertical typographic title stands out greatly compared to the ballet dancer as its edges are clean and sharp where as the ballet dancer mostly is blury. The dot of the “i” feels like it is part of the image and not part of the text as it comes inbetween the ballet dancer and the text. However it also seem like the dot is lifting away from the other letters.

A way that he could of created this poster is by using Lithography as this was the main way people created posters at that time. They did this by getting a flat and smooth stone and then drawing on the stone with a greasy lithographers crayon or with a powerful medium called tusche. Tusche can be brushed on like ink or applied with a pen for different effects. After the artist has completed his drawing, the stone is chemically treated to fix the image securely. Te grease from the lithographer’s crayon or tusche will repel water during the lithographic process. The unmarked, grease-free surface of the stone, on the other hand, will absorb water. In the next step, the entire stone is cleaned with turpentine or a similar solvent. The artist’s drawing is then no longer visible on the stone. The printmaker wipes the stone with a wet sponge prior to applying the ink. The portion of the stone’s surface which absorbed the water from the sponge will repel the oil-based ink. The rest will now accept and retain the ink. With this, the artist makes the stone accept ink in places where it is desired, but reject ink in those spaces where they want it to remain an empty white space. The printmaker then uses a lithographic press to force the paper against the ink. This process can be repeated many times.

Postmodern Poster

Memphis Chicago City

The postmodern posters are very abstract in its design with exaggerated lines and shapes overlapping each other. The shapes have many different colours which makes it stand out and reach out into the viewers eyes with different textures layered on top of the shapes or part of the shapes. An example of postmodern work is a Chicago City Store Memphis Poster by Chris Garland made in 1983. The colours are very bright and vibrant and they contrast and overlap each with different shapes which gives it the abstract feel to it. The title “Chicago” makes the whole image stand out as it is bold and the only green colour in the poster which makes it stand out even more as it contrasts between the red and the orange. This is good as green and red are complimentary colours and stand out the most against each other with orange being a similar colour to red.

Modernist Posters and Postmodern posters are different as modernist posters are simple with not very bright colours but quite bland colours, such as grey instead of red but eventhough the layout may be simple,the meaning behind the design is a lot stronger. However, postmodern posters express their meanings through shapes and colours as they are very abstract with many bright colours contrasting with each other to make the poster stand out even more with large and unusual shapes overlapping each other to make the poster pop out to the viewer’s eyes.

Postmodern PhotoshopPoster

This is a design created in photoshop with the inspiration of postmodern designs to help promote their business. The poster contains very bright colours that contrast strongly againts each other which makes certain words and letters stand out more. Each letter in the centre of the poster has a different front in different sizes whilst they overlap each other to create an abstract and puzzle look to it.

The designer of the poster created this by adding a black background with many seperate text layers which he changed the fonts of, rotated and scaled them. For the letters in the background, he put the layers behind all the other layers with other text layers infront. The designer most likley did not use guide lines as the poster is very abstract so there is no exact place of where everything has to be. However, he might of used guide lines at the bottom of the poster with the information on it to make sure the text wasnt all over the poster so it was readable for the viewers. In addition, the designer made the information at the bottom of the page colourful in comparrison to the rest of the poster where most of it is black and white as the information was important and the main reason why the designer created the poster. As the letters in the centre of the page are all mixed up, it engages the viewer to get involved as the abstract letters are like a puzzle and it makes them think of what word is makes and the meaning behind it.

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